Client         : Banking
Project       : Online targeted advertisements
Objective   : To identify and target online customers for online advertisements (products)
Method     : Based on the probability scores, potential online customers are identified and targeted

Process:
o Based upon a few months of historical data a statistical model has been developed to predict the probability scores for every customer for different products.
o Then those scores are used to identify potential online customers for each and every product that different lines of businesses request.
o Some customers may be qualified for more than one product. Then the tie is resolved using some in built management criterion.
o Then the identified customers are targeted online for different products.
o Campaign is run every week and ads are launched from a predestined golive date.
o Then the customer's click information is collected to assess the effectiveness of the campaign.

Tools used: SAS9.3.1 WIN/UNIX, TeraData
Frequency: Weekly

Dot Net Case study

Client :Leading branded foods company

Problem Client was facing
Company wanted to replace their existing Financial Application because it
was not meeting users' growing needs.

Solution provided
Ecore specialist worked on analyzing the business requirements and developing plans
to enhance the existing system. Ecore expert then worked on implementing the
enhancements and also adding new features to the existing system.
Major modifications were done on the user interface.
To help with the learning curve, a user manual is also prepared.

Technology Used
C#, Asp.Net, SQL Server 2000,WebServices, AJAX

Benefits to Client due to solution
After successful implementation of the project, client was able to use the
enhanced applications with the new user interface and
the enhancements provided the additional functionality needed by the
end users resulting in simple and easy to use application.

Client : Online Freight Brokering Company

Problem Client was facing
Client Company was rapidly expanding its business by acquisition of two other
freight brokering companies. The acquisition brought in the need to integrate
the existing platforms of all the three companies into one

Solution provided
Ecore Expert worked on enhancing the existing systems and developing new applications
to meet the integration requirements. Ecore Expert also provided production support
for the new applications.

Technology Used
C#, Asp.Net, SQL Server 2000,WebServices, AJAX, MSMQ, MS Dynamics.

Benefits to Client due to solution
After the successful integration, all the three companies could use a single platform,
which eliminated the cost of maintaining three different systems.